SEO, Digital Marketing & Technology Consulting
Paid advertising and performance marketing consultancy in India covering Google Ads, social ads, programmatic, and e-commerce advertising.
My Advisers is an Amazon Ads Partner in India. Learn how small businesses, startups and entrepreneurs can set up, manage and optimize Amazon Ads. Amazon Ads Agency Partner India: Complete Guide for Small Businesses, Startups & Entrepreneurs Amazon has transformed the way businesses reach customers online. For an Indian entrepreneur, startup, emerging brand, sole proprietorship … Read more
Google Ads complete guide covering benefits, drawbacks, costs, campaign types, bidding, AI, conversion tracking, strategy, ROI and best practices. Google Ads: The Complete Guide to Benefits, Drawbacks, Costs, Campaign Types, Strategy and Best Practices Google Ads has transformed the way businesses reach potential customers. Traditional advertising often requires businesses to place their message in front … Read more
A practical guide to SMS, push notifications and mobile advertising, covering consent, telecom/DLT considerations, mobile experience, measurement and responsible cross-channel planning.
A practical guide to how in-search checkout and emerging commerce protocols are changing where conversions happen, and what e-commerce sellers need to do to stay visible and competitive.
A complete guide to Google Ads Quality Score covering its three components, how it affects cost-per-click and ad position, and specific tactics to improve it across keywords, ads, and landing pages.
A complete guide to Google Ads bidding strategies covering manual CPC, Target CPA, Target ROAS, Maximize Conversions, and how to choose and transition between strategies as an account matures.
A complete guide to negative keyword strategy covering search term report auditing, negative keyword match types, list organization at scale, and building a recurring audit process to prevent wasted spend.
A practical guide to setting up and optimizing Flipkart advertising campaigns, covering account setup, campaign types, bidding, and how Flipkart’s ecosystem differs from Amazon for Indian sellers.
A systematic ad account audit checklist covering account structure, tracking accuracy, targeting overlap, creative fatigue, and budget allocation, designed to diagnose exactly why a campaign is underperforming.